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08/08/2017 by Richard Carman
What remains a common theme in the insurance market and particularly amongst brokers is the limited communication such firms have with their customers outside of renewal period, with many only contacting customers once or twice a year.
With as many as 94% contacting customers with renewal information and only 29% contacting to offer additional products and promotions, the limited scope of insurance firms' communication remains a prevalent feature of the industry....
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With as many as 94% contacting customers with renewal information and only 29% contacting to offer additional products and promotions, the limited scope of insurance firms' communication remains a prevalent feature of the industry....